This week, I was able to partner up with my Event Planning course and promote on the Point Park TikTok page!
With this, I shot and filmed, figured out how the timeline would look, wrote the caption copy, and edited it!
Outside of this, I worked on the “Neighbor of the Week” project- where Point Park highlights a business that has ties to the university, whether it’s hiring for careers or spots that students like to hang out. I also worked on copy for Open House posts, I worked on pitches for Instagram content for the Holidays, a whole bunch of stuff! It was a busy week.
I think that my skills are improving- especially in the field of writing copy for all of the different socials. Each one has a different audience, so they need a different voice. Plus the university’s voice and posts have to be polished.
I also got to watch more of how Sprout Social works- the analytics, how Kelly writes her monthly reports, and stuff like that. It’s really interesting to see how all the gears turn to make the machine run!
On to the next week!
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